Market Intelligence and Marketing Specialist

About SGS: Your Partner in Assurance

SGS isn’t just a company; we’re a global network of over 2,500 labs and facilities spanning 115 countries.
Powered by a dedicated team of 99,500 professionals, we bring over 145 years of experience to the table.
Our Swiss heritage ensures precision, accuracy, and an unwavering commitment to helping organizations achieve
excellence in quality, compliance, and sustainability.

At SGS, our brand promise – “when you need to be sure” – encapsulates our dedication to trust,
integrity, and reliability. We empower businesses to thrive with confidence through
expert services delivered under the SGS name and our specialized brands like Brightsight, Bluesign, Maine Pointe,
and Nutrasource.

Market Intelligence Analyst: Drive Strategic Growth in LATAM

We’re seeking a dynamic Market Intelligence Analyst to join our team and play a critical role in
shaping SGS’s strategic direction across Latin America. In this role, you’ll be the architect of our market
understanding, providing data-driven insights that fuel growth and enhance our competitive edge.

Key Responsibilities:

• Build a Comprehensive Market View: Gather, structure, and enrich internal and external data to
  create a clear picture of the market landscape, segmented by country, business unit, and strategic segment.
• Develop Actionable Dashboards: Create commercial intelligence and marketing dashboards to track
  key performance indicators (KPIs) such as CAC, LTV, campaign ROI, conversions, market share, pipeline velocity,
  and key account coverage.
• Identify Growth Opportunities: Proactively identify opportunities for organic growth and service
  premiumization in key sectors, anticipating buying signals and mapping public and private investment decisions.
• Analyze Competitive Positioning: Evaluate SGS’s strategies and competitive positioning against
  the main players in the TIC industry and specialized technical services within each country.
• Support New Offering Development: Collaborate with the Business Development CoE to design and
  validate new offerings, providing insights to optimize pricing and value propositions.
• Present Market Intelligence: Actively participate in monthly commercial reviews and QBRs,
  presenting market intelligence that aligns with sales, margin, and market share expansion priorities.
• Drive Corrective Actions: Apply attribution models and predictive analysis to identify deviations
  in the funnel or campaign effectiveness and recommend corrective actions.
• Prepare Executive Reports: Create monthly executive reports and ad-hoc strategic briefs as
  requested by GMs, BUs, or the Commercial Direction.

Impact and Value

This role offers the opportunity to make a tangible impact on SGS’s success in LATAM. You will:

• Enable Data-Driven Decisions: Deliver strategic visibility that empowers more profitable
  decisions and proactive commercial actions.
• Elevate Marketing’s Influence: Enhance the professionalism and impact of the marketing area in
  conversations with business leaders.
• Drive Competitive Advantage: Contribute to SGS LATAM’s ability to identify growth opportunities,
  capture superior margins, and avoid loss of positioning ahead of the competition.

Qualifications:

We’re looking for a candidate with:

• A Bachelor’s degree in Statistics, Engineering, Economics, Business Administration, Marketing, Business
  Intelligence, or a related field.
• Certification or advanced proficiency in data visualization tools (Power BI, Tableau), Salesforce CRM, and
  analytics tools (Google Analytics, SQL).
• Advanced fluency in English and Spanish. Portuguese is a plus.

Join the SGS Team!

If you’re a data-driven, analytical thinker with a passion for uncovering insights and driving strategic growth,
we encourage you to apply!