Senior Integrated Marketing Manager

Why Choose Mozilla? Be a Part of Something Bigger.

For over 25 years, Mozilla Corporation, a non-profit-backed technology leader, has been a driving force in shaping the internet for the better. We’re the creators of pioneering brands like Firefox, the web browser that puts privacy first. With over 225 million users globally, we’re committed to building a future internet that empowers people, not just corporations.

Our mission extends across diverse fields like AI, social media, and security, always prioritizing our core value: making the internet better for everyone. As a wholly-owned subsidiary of the Mozilla Foundation, we’re accountable only to our mission, not shareholders. We collaborate with a global community of volunteers to design, develop, and distribute open-source software that puts users in control of their online experience.

The Opportunity: Shape the Future of Mozilla in Europe

This is an exceptional opportunity to join a leading organization with a genuine commitment to making a positive impact on the internet. As a Senior Integrated Marketing Manager for the EU market, specifically Germany, you’ll play a crucial role in developing and executing marketing programs that drive growth for Mozilla’s consumer products. You’ll be a valuable member of a high-performing team that values collaboration and strives for excellence in all its endeavors. Are you passionate about building a better internet? Join Mozilla’s Marketing team!

We’re seeking a passionate and experienced individual with a proven track record of developing successful awareness, growth, and engagement strategies targeting consumers. You’ll thrive in a collaborative environment, be entrepreneurial, proactive, and a skilled problem-solver.

You will be responsible for the regional market insights and research requirements, crafting coordinated marketing plans based on data-driven hypotheses. Working closely with Product Marketing, Activations, Creative, Communications, and Brand teams, you will deliver impactful campaigns across owned and paid channels. Analyzing program results and providing actionable recommendations, in partnership with Marketing Analytics and channel leaders, will be key to your success.

What You’ll Do: Drive Growth and Engagement in the German Market

• Partner with the Director of Global Integrated Marketing to develop campaigns, programs, and experiments that drive awareness, consideration, and usage of Mozilla consumer product offerings in Germany.
• Cultivate strong thought leadership and understanding of the Regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends.
• Collaborate with Activations, Brand, and Comms teams to develop impactful coordinated channel mix strategies for campaigns and programs.
• Utilize deep customer and product knowledge, informing decisions through market research in collaboration with the Marketing Insights team.
• Collaborate with Global Product Marketing to ensure product market fit and clear product positioning, leveraging these insights to develop nuanced regional marketing growth strategies.
• Collaborate with the Director of Global Integrated Marketing to set program goals and measure success.
• Track campaign performance, document regional insights and takeaways, and make recommendations for ongoing improvement and optimization.
• Manage programs effectively, ensuring end-to-end execution of all assigned projects.

What You’ll Bring: Skills and Experience for Success

• 8+ years of in-depth experience in consumer marketing, brand marketing, and/or strategy.
• A strong portfolio of product growth and/or launch experience, with a proven track record of developing and implementing successful integrated marketing or go-to-market strategies.
• Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy.
• Strong grasp of quantitative test designs.
• A drive to balance creative excellence with high quantitative performance.
• Understanding of user journey mapping.
• Outstanding organization and project management skills.
• Excellent collaboration skills, with a proven ability to lead through influence.
• A self-starter with a bias for action.
• Ability to manage multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures.
• Experience in the tech industry is preferred.

What You’ll Get: Perks and Benefits

Mozilla values its employees and offers a comprehensive package designed to support your well-being and professional growth. This includes:

• Generous performance-based bonus plans to all eligible employees – we share in our success as one team
• Rich medical, dental, and vision coverage
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
• Quarterly all-company wellness days where everyone takes a pause together
• Country specific holidays plus a day off for your birthday
• One-time home office stipend
• Annual professional development budget
• Quarterly well-being stipend
• Considerable paid parental leave
• Employee referral bonus program
• Other benefits (life/AD&D, disability, EAP, etc. – varies by country)

About Mozilla: Making the Internet a Public Resource

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

Group: C

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Req ID: R2909

Hiring Ranges:Remote Germany€68.000—€99.000 EUR