Google, Facebook & YouTube Ads Specialist
Job Description
Join Our Growing Team as a Paid Ads Specialist! (Remote)
United Field Services, a leader in the property preservation and residential maintenance industry, is seeking a talented and driven Google, Facebook & YouTube Ads Specialist to elevate our online advertising efforts. Are you passionate about crafting compelling campaigns that convert? Do you thrive in a fast-paced environment where your results directly impact company growth? If so, we want to hear from you!
The Opportunity:
As our Paid Ads Specialist, you’ll be at the forefront of our digital marketing strategy. You’ll be responsible for the full lifecycle of our advertising campaigns, from initial conception and planning to meticulous execution, ongoing optimization, and in-depth performance analysis. This is a fantastic opportunity to make a significant impact, showcase your expertise, and grow alongside a dynamic company.
What You’ll Do:
- Develop and implement comprehensive advertising strategies across Google Ads (Search, Display, & YouTube), Facebook/Instagram Ads, and YouTube Ads.
- Spearhead the planning and execution of YouTube ad campaigns, mastering video targeting, audience segmentation, and ad optimization.
- Conduct thorough keyword research, refine audience targeting, and perform insightful competitor analysis.
- Craft engaging and persuasive ad copy, collaborating with our design team to develop visually stunning creatives and video assets.
- Manage advertising budgets effectively, optimize bids strategically, and monitor daily campaign performance closely.
- Track and analyze key performance metrics (CTR, CPC, CPA, ROAS, view rate, etc.) to identify areas for improvement.
- Continuously A/B test and refine ads to maximize performance and ROI.
- Stay ahead of the curve by monitoring platform updates, emerging trends, and industry best practices.
What You’ll Bring:
- Proven experience managing successful Google Ads, Facebook/Instagram Ads, and YouTube Ads campaigns (required).
- A deep understanding of digital marketing funnels and conversion tracking methodologies.
- Proficiency with essential tools like Google Analytics, Google Tag Manager, Facebook Business Manager, and YouTube Ads Manager.
- Exceptional analytical skills and the ability to translate data into actionable strategies.
- A creative mindset for crafting compelling ad copy and optimizing visual content.
- Strong communication, collaboration, and organizational skills.
Bonus Points:
- Google Ads & Meta Blueprint Certifications are highly valued.
- Experience running diverse YouTube video campaigns (TrueView, In-Stream, Shorts ads, etc.).
- Familiarity with A/B testing platforms and retargeting strategies.
- Experience with property services, real estate, or B2B lead generation campaigns.
Why United Field Services?
- Flexible Remote Work: Enjoy the freedom and flexibility of working from anywhere.
- Competitive Compensation: Receive a competitive salary with performance-based bonuses.
- Opportunity for Growth: Scale ad budgets, showcase your results, and grow your career within our expanding company.
- Make a Real Impact: Your contributions will directly impact our company’s success.
We are an industry-leading field services company specializing in residential maintenance, REO property preservation, renovation/rehab, and appraisals. We leverage cutting-edge technology solutions, making UFS a challenging and exciting place to work in a new and fun industry. Founded in 2010, United Field Services has serviced and maintained over 50,000 properties throughout the United States. If you’re ready to take your advertising expertise to the next level, apply today!
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