Product Marketing Manager

About Cresta: Revolutionizing Customer Interactions with AI

Cresta is transforming the way businesses engage with their customers. We believe every customer conversation is an opportunity to gain a competitive advantage. Our AI-powered platform is designed to unlock the full potential of contact centers by:

• Discovering actionable customer insights and behavioral best practices.
• Automating conversations and streamlining inefficient processes.
• Empowering every team member to perform at their best, faster and smarter.

Backed by leading investors such as Andreessen Horowitz, Greylock Partners, and Sequoia, and recognized by Forbes and Bain Consulting as a top AI innovator, Cresta is trusted by brands like Intuit, Cox Communications, Hilton, and Carmax. Join us as we redefine the future of customer engagement.

Product Marketing Manager, Competitive Intelligence

Are you a highly analytical and results-oriented Product Marketing Manager passionate about competitive intelligence? Cresta is seeking a talented individual to drive our competitive strategy across our suite of Contact Center AI products. In this role, you will report to the Senior Product Marketing Manager, Competitive Intelligence, and collaborate closely with Product, Marketing, Sales, and Customer Success teams to drive the go-to-market success of the Cresta platform.

Responsibilities

• Own the development and continuous improvement of competitive positioning and messaging in a dynamic market.
• Analyze competitors across product areas, proactively gathering intelligence to identify opportunities, anticipate threats, and guide competitive differentiation.
• Create compelling sales and marketing materials that clearly articulate Cresta’s unique value proposition.
• Partner closely with product, sales, and marketing teams to build and execute effective competitive intelligence strategies.
• Develop competitive perspectives and contribute to impactful marketing campaigns that drive revenue.

Qualifications

• Bachelor’s degree in Business, Economics, Communications, Data Science, or a related field; or equivalent practical experience.
• 2+ years of professional experience in competitive intelligence, market research, consulting, strategy, or a related analytical role.
• Excellent organizational skills with the ability to research, validate, and synthesize information into actionable insights.
• Strong written and verbal communication skills with the ability to present findings clearly and concisely.
• Experience creating reports, briefs, or presentations that inform business or go-to-market decisions.
• Highly curious, detail-oriented, and resourceful.
• AI-native mindset: Fluency in using AI tools (e.g., ChatGPT, Perplexity, etc.) for research, analysis, and communication.

Preferred Qualifications

• Exposure to competitive intelligence, familiarity with CI tools like Klue.
• Experience in software categories related to contact centers and customer experience.
• Domain knowledge of large language models and applications of AI in the enterprise.

Perks & Benefits

Cresta is committed to providing a supportive and rewarding work environment. Our benefits include:

• Comprehensive medical, dental, and vision plans.
• Flexible vacation time to promote work-life balance.
• Paid parental leave.
• Monthly Gym & Phone allowance.
• Work-from-home office stipend.
• Lunches and dinners included for in-office employees via Grubhub.

Unique Opportunity

This is more than just a job; it’s a chance to make a real impact.

• Influence from a position of strength: Cresta is a recognized leader in AI for contact centers, offering a unique opportunity to shape the industry.
• Work on cutting-edge AI applications: Be at the forefront of applied AI in the rapidly evolving contact center landscape.
• Make a significant impact: With the Competitive Intelligence function at an inflection point, you’ll have the opportunity to shape your role and contribute to high-value programs.
• Join a distributed, remote-friendly team: Work from anywhere in the country, with hubs in key markets and offices in SF, Sunnyvale, and NYC for those who prefer a home base.

Compensation at Cresta

Cresta believes in recognizing impact, rewarding excellence, and investing in our people. We offer competitive, location-based pay that reflects the market and individual contributions. This role has a base salary range of $120,000–$150,000 + Equity, with final offers based on experience, skills, education, and geography.

Important Notice

Please be aware of recruiting impersonations. All official Cresta communications will come from the @cresta.ai domain. If you are unsure if you have been contacted by an official Cresta employee, please reach out to
recruiting@cresta.ai.