Sr. Associate, Performance Marketing

Join the Hair Wellness Revolution at Nutrafol!

At Nutrafol, we’re not just a company; we’re a movement. We’re the pioneers of hair wellness, driven by a mission to help people unlock their best selves. We achieve this through clinically-backed products, personalized support, and a relentless commitment to innovation. Our team is passionate, collaborative, and entrepreneurial, and we’re seeking a like-minded individual to join us in our mission.

Are you ready to Keep Growing with us? If you’re a driven, growth-oriented individual with a passion for performance marketing, we want to hear from you!

Performance Marketing Senior Associate – Paid Social (Meta Focus)

As our Performance Marketing Senior Associate, you’ll be a key player in driving new customer acquisition through paid social media, primarily on Meta. You’ll be hands-on in managing campaigns, optimizing performance, and contributing to the overall strategy for our paid social channels. This is a great opportunity to learn the ins and outs of performance marketing, collaborate with talented team members, and impact the lives of people seeking hair wellness.

What You’ll Do:

• Own & Optimize: Manage day-to-day Meta ad campaigns, ensuring optimal performance and budget allocation. Be the “eyes and ears” of our Meta channel, proactively identifying opportunities for improvement.
• Launch & Iterate: Execute ad launches, audience updates, bid adjustments, and campaign optimizations across Meta and emerging social channels.
• Creative Collaboration: Partner with our content management team to brief in concepts, provide creative feedback, and develop a robust creative pipeline.
• Testing & Innovation: Execute and manage a comprehensive testing roadmap for paid social media initiatives. Troubleshoot performance challenges and identify innovative solutions.
• Reporting & Insights: Deliver insightful weekly and monthly performance reports with clear recommendations for optimizations.
• Partnership Management: Manage relationships with external account representatives and internal partners (influencer, creative, community management teams).

What You’ll Bring:

• Experience: 3-5 years of experience in paid social media performance marketing, ideally focused on user acquisition and conversion marketing within the D2C/e-commerce space.
• Platform Expertise: Strong hands-on experience with Meta Ads Manager (Smartly.io experience is a plus!).
• Growth Mindset: A passion for continuous learning, exploring new channels, and pushing boundaries.
• Self-Starter Mentality: A proactive approach, willingness to dive into new projects, and comfort stepping outside your comfort zone.
• Analytical Skills: Experience with web analytics tools like Google Analytics and Tableau, combined with an analytical mindset and creative problem-solving abilities.
• Communication & Collaboration: Excellent written and verbal communication skills, with the ability to work effectively cross-functionally with brand, creative, and tech teams.
• Adaptability: The ability to pivot and adjust to changes in the market, social platforms, and business goals.
• Results-Oriented: A proven ability to achieve key performance indicators (KPIs) while maintaining a brand-centric approach.
• Passion for Creativity: A deep enjoyment and understanding of the creative process.

Bonus Points:

• Familiarity with Smartly.io
• Experience launching new paid social channels
• Experience in the health/wellness e-commerce space
• Experience marketing subscription services
• Experience working with influencers and partnerships for content creation

Compensation & Benefits:

We offer a competitive salary ($90,000 – $105,000 USD) commensurate with experience and a comprehensive benefits package designed to support your well-being and professional growth, including:

• Fully Remote Work Experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs

At Nutrafol, we value diversity and inclusivity. We believe that a diverse team leads to better innovation and a more fulfilling work environment. We are an equal opportunity employer and encourage all qualified applicants to apply.

California residents may review our CCPA notice here.