Product Marketing Manager
Job Description
Join Heunets as a Product Marketing Manager and Shape the Future!
Heunets is more than just a tech company; we’re a team of innovators dedicated to building solutions that empower businesses and improve lives. We foster a culture of creativity, collaboration, and a deep commitment to our customers. If you’re passionate about bringing cutting-edge products to market and making a real impact, we want to hear from you!
About the Role: Your Mission as a Product Champion
As our Product Marketing Manager, you’ll be the crucial link between our exceptional product development team and the world of potential customers. You’ll be the champion for our products, crafting compelling narratives, strategizing go-to-market plans, and driving adoption that fuels growth. This role is all about strategic thinking, creative execution, and a passion for understanding our customers’ needs.
Key Responsibilities: Your Daily Adventures
- Go-to-Market Maestro: Develop and execute comprehensive product marketing strategies to maximize product adoption and market penetration.
- Messaging Architect: Craft compelling value propositions and messaging frameworks that resonate with our diverse target audiences.
- Market Intelligence Expert: Conduct in-depth market research, competitive analysis, and customer interviews to inform our strategy and identify emerging opportunities.
- Sales Sherpa: Equip our sales team with the tools, training, and collateral they need to succeed in effectively communicating the value of our solutions.
- Campaign Commander: Design and launch multi-channel marketing campaigns that generate awareness, engagement, and ultimately, customer acquisition.
- Cross-Functional Collaborator: Work hand-in-hand with Product, Sales, Customer Success, and Engineering teams to ensure alignment and seamless execution.
- Data-Driven Optimizer: Track key performance indicators (KPIs), analyze campaign effectiveness, and leverage insights to continuously improve our marketing initiatives.
- Customer Advocate: Build strong relationships with our customers, gather feedback, and amplify their success stories to build trust and credibility.
Qualifications: Your Toolkit for Success
We’re looking for someone who is passionate, driven, and ready to make a difference. The ideal candidate will have:
- A Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus!).
- 3-5 years of experience in product marketing, ideally within a fast-paced tech or SaaS environment, start-up experience is a huge bonus.
- A proven track record of successfully marketing and scaling products.
- Strong analytical skills and the ability to make data-driven decisions.
- Exceptional written and verbal communication skills.
- Experience with marketing and sales tools such as HubSpot, Salesforce, and Google Analytics, as well as project management platforms.
- The ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.
Bonus Points: Skills That Will Make You Shine
- Experience in a B2B tech environment.
- Familiarity with AI-driven personalization and privacy-first marketing.
- The ability to translate complex technical features into clear, customer-centric benefits.
- A creative thinker with a strong strategic mindset.
Why Heunets? Your Perks and Benefits
We believe in taking care of our team. Here’s what you can expect:
- A competitive salary and performance-based bonuses.
- Opportunities for professional development and growth.
- A collaborative and supportive work environment.
- Flexible work hours and a fully remote work environment.
Work Hours: US Eastern Time
Job Type: Full-Time
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