Head of Marketing

About Amma Pregnancy Tracker

We are Amma Pregnancy Tracker, a leading international mobile app dedicated to supporting families through the incredible journey of pregnancy and beyond. With one of the world’s largest and most vibrant communities for moms-to-be, we’re building the ultimate ecosystem designed to empower and inform at every stage.

The Opportunity: Strategic Growth Leader

Are you a dynamic, data-obsessed marketing strategist ready to own and accelerate the growth of a global app with a powerful mission? We’re searching for a Strategic Growth Leader to take full ownership of our marketing funnel, from user acquisition to retention. You will architect and execute data-driven strategies across paid media, social channels, and product-led initiatives, while leading creative innovation to drive massive global scale for Amma.

What You’ll Own & Drive:

In this pivotal role, you will be responsible for steering our growth engine. Your key areas of impact will include:

• Performance Marketing Mastery: Spearhead global paid user acquisition efforts across major platforms (Meta, Google, TikTok, etc.). You will be responsible for strategic budget allocation, rigorous testing, and maximizing ROAS through predictive planning and optimization.
• Organic & Community Expansion: Define and execute our cross-country social media marketing (SMM) strategy and drive significant organic traffic growth, building on our already large community.
• App Store Excellence: Take full ownership of App Store Optimization (ASO) end-to-end for both the App Store and Google Play, leveraging deep store analytics expertise to improve visibility and conversion.
• Product-Led Growth Champion: Collaborate closely with product teams to identify and implement marketing-driven features and conversion rate optimizations that accelerate growth from within the app experience.
• Creative & Content Innovation: Lead the development of high-performing ad creatives and content, establishing rapid testing frameworks to ensure our messaging resonates effectively with our target audience.
• Data Strategy & Analytics: Build and refine sophisticated predictive analytics models for LTV forecasting and measuring campaign scalability, ensuring data is at the heart of every decision.
• Team Leadership & Development: Manage and mentor our high-performing, distributed growth teams (UA, SMM, Creatives), fostering a data-driven and performance-oriented culture.

What You Bring: Your Experience & Skills

We’re looking for a seasoned growth expert who can hit the ground running and lead with vision and data.

• A proven track record with 5+ years in mobile app or gaming marketing, with deep, hands-on expertise in User Acquisition (UA) focused on CPI and ROAS optimization.
• Demonstrated success in managing and optimizing significant marketing budgets across diverse platforms.
• Experience successfully scaling mobile apps internationally, with experience in emerging markets being a strong advantage.
• A highly analytical mindset, comfortable diving deep into data and translating insights into actionable strategies.
• Strong leadership experience managing and inspiring cross-functional or distributed marketing teams.
• Fluent verbal and written English (Upper-Intermediate+ or equivalent).

Bonus Points if You Have:

While not required, these experiences would make you an even stronger candidate:

• Experience owning the entire marketing function end-to-end in a high-growth startup environment, especially with exposure to equity or options programs.
• Hands-on experience launching and scaling web-to-web (W2W) funnels.

Why Join Amma?

When you join Amma, you’re not just taking a job – you’re becoming part of a mission-driven team making a real difference in the lives of families globally. We offer a supportive, empowering environment where you can do your best work.

• Truly remote work as part of a diverse and international team.
• Flexible scheduling that allows you to balance work and life, built around team collaboration.
• Generous time off: 36 days of paid time off per year.
• Commitment to your growth: Annual performance reviews and ongoing support from HR and team leaders.
• Opportunity to share in our success: Share option program available for high performers after 1 year.
• Meaningful work on a socially significant product with a powerful, positive mission.
• A trustworthy, open environment that values communication, free from micromanagement or authoritarian styles.
• Flexibility and openness to exploring new technologies, innovative ideas, and approaches.

Our Hiring Process:

We believe in a clear and transparent process. Here’s what you can expect:

1. Submit your application with your CV, highlighting your relevant experience and what excites you about this role and Amma.
2. Initial chat with HR (approx. 30 mins via Zoom, in English).
3. Interview with our Head of Marketing (approx. 1 hour via Zoom).
4. Final interview with our CPO (approx. 1 hour via Zoom).
5. Offer! Join our global team and help us spread more happiness to families around the world.