Content and Copywriting Strategist

About Renew Home: Powering a Sustainable Future

At Renew Home, we’re revolutionizing the way homes use energy. We’re building the largest residential virtual power plant in North America, making it simpler for homeowners to save money and reduce their environmental impact. Partnering with leading brands, we prioritize efficiency, savings, comfort, and a cleaner energy future for all. We believe in creating a diverse, equitable, and inclusive workplace. Learn more about our mission at www.renewhome.com.

Content Strategist & Copywriter (Contract) – Crafting Compelling Energy Narratives

Renew Home is seeking a talented and experienced Content Strategist & Copywriter (Contract) to join our dynamic Marketing team. In this pivotal role, you’ll be the architect of our brand voice, ensuring consistent and impactful messaging across all channels. You’ll play a crucial role in shaping how we communicate with utilities, partners, and homeowners, elevating our brand presence and driving engagement. This role is central to crafting high-quality content, that supports SEO strategy, and creates clear product marketing narratives.

Key Responsibilities: Shaping Our Brand Story

• Content Creation & Refinement: Develop, edit, and polish copy for campaigns, social media, website content, and external communications. Ensure brand consistency, clarity, and adherence to legal and brand guidelines.
• Thought Leadership: Craft compelling thought leadership content, including white papers, position papers, case studies, social media posts, and executive blogs. Establish Renew Home as a leader in the energy sector.
• Product Marketing Support: Align messaging with brand narratives and strategic campaigns to effectively promote Renew Home’s innovative products and services.
• SEO Strategy & Execution:
  • Develop and implement keyword strategies and content roadmaps aligned with business objectives.
  • Optimize website, blog, and campaign content for SEO best practices to improve organic visibility.
  • Collaborate with digital and paid media teams to ensure a cohesive and integrated marketing approach.
  • Track performance metrics (rankings, traffic, conversions) and refine strategies based on data-driven insights.
• Strategic Alignment: Ensure all content aligns with Renew Home’s broader positioning and strategic goals.
• Collaboration & Compliance: Work closely with legal and compliance teams to streamline approvals and ensure accuracy.
• AI Integration: Leverage AI tools to accelerate content development, test and refine messaging frameworks, and scale content production.
• Content Library Development: Contribute to building and maintaining a library of approved narratives, templates, and reusable content blocks.

Qualifications: Your Expertise

• 7-10+ years of experience in content strategy, copywriting, and SEO execution (agency or in-house).
• Exceptional writing and editing skills with the ability to translate complex topics into clear, engaging, and audience-appropriate language.
• Solid understanding of both B2B messaging (utilities, OEMs, policy) and broader brand marketing narratives.
• Proven experience producing thought leadership and campaign content across various formats.
• Strong expertise in SEO strategy and execution: keyword research, on-page optimization, link building, and SEO-focused content planning.
• A strategic thinker who ensures content contributes to consistent and impactful storytelling.
• Proficient in managing cross-functional input from Marketing, Communications, and Legal teams.
• A commitment to clarity, brevity, and impact in all communications.
• Prior experience in the energy, climate tech, SaaS, or similarly technical/regulated industries is preferred.

Contract Details

• This is a contract position for six months.
• Hourly rate: $110 – $150.

Equal Opportunity Employer

Renew Home is an Equal Opportunity Employer and is committed to creating a diverse and inclusive work environment. We consider all qualified applicants without regard to race, color, religion, sex, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state, or local law. We provide reasonable accommodations to qualified individuals with disabilities. Please contact us if you require accommodation during the application or interview process.