Content Writer & PR Strategist

Join Our Team as a Content Writer & PR Strategist: Shape Our Brand Story!

Are you a wordsmith with a passion for storytelling and a strategic mind for public relations? We’re seeking a talented and experienced Content Writer & PR Strategist to help us elevate our brand, engage our audience, and drive impactful results. In this role, you’ll be at the forefront of crafting compelling content and executing strategic PR initiatives that shape our company’s narrative and enhance its visibility.

Key Responsibilities: Your Impact

• Content Creation & Publishing: Write, edit, and publish high-quality content across various formats, including articles, blog posts, case studies, and white papers.
• Content Calendar Management: Develop and maintain a dynamic content calendar that aligns with our marketing and PR goals, ensuring consistent and engaging content delivery.
• SEO Optimization: Ensure all content is optimized for search engines using SEO best practices to maximize online visibility and attract organic traffic.
• Blog Management: Create captivating blog posts that establish our thought leadership, drive traffic, and foster a vibrant online community.
• PR Strategy & Execution: Develop and execute strategic PR plans to enhance our brand image, build relationships with media and influencers, and secure positive press coverage.
• Campaign Management: Plan and implement integrated content and PR campaigns that support marketing objectives, business goals, and brand messaging.
• Brand Consistency: Maintain a consistent brand voice and messaging across all content and PR materials, ensuring a unified and impactful brand presence.
• Crisis Communication: Assist in developing and executing crisis communication strategies to protect our company’s reputation and manage sensitive communications effectively.
• Performance Analysis: Track and analyze the performance of content and PR campaigns using data analytics tools to refine strategies, optimize ROI, and achieve measurable results.

Required Skills & Expertise: What You’ll Bring

• Proven experience (3+ years) in content writing and PR strategy, with a compelling portfolio of published work.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail and a passion for crafting engaging and informative content.
• Demonstrated ability to develop and execute successful PR campaigns that generate positive media coverage and enhance brand reputation.
• Strong understanding of SEO principles and experience using SEO tools (e.g., Moz, Ahrefs, Google Search Console) for keyword research, site audits, and performance tracking.
• Familiarity with SEM tools (e.g., Google Ads, Bing Ads) and experience managing paid search campaigns.
• Proficiency in content management systems (CMS) such as WordPress or Magento.
• Basic understanding of HTML/CSS for content formatting and troubleshooting.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication, interpersonal, and collaboration skills.
• Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.

Ready to Make a Difference?

If you’re a creative and strategic thinker with a passion for content and PR, we encourage you to apply! Join our team and play a vital role in shaping our brand story, engaging our audience, and driving our company’s success.