Director, Business Development, VIP

Join WordPress VIP as Director of Business Development – Shape the Future of Enterprise Content!

Are you a visionary leader passionate about driving growth and innovation within the enterprise content management space? WordPress VIP, the enterprise division of Automattic and the world’s leading content management platform, is seeking a dynamic Director of Business Development to architect and execute our global BDR strategy. This is a high-impact role reporting directly to the Chief Revenue Officer (CRO), where you will collaborate with marketing, sales, product, and operations teams to fuel our growth engine.

About WordPress VIP

At WordPress VIP, we’re on a mission to bring the power and agility of WordPress to the world’s largest organizations. We empower companies like Salesforce, Facebook, CNN, Slack, Time, and Capgemini to create digital content faster, smarter, and with unmatched security and scalability. If you’re looking to make a significant impact on how enterprises leverage content, this is your opportunity.

The Opportunity: Director of Business Development

As Director of Business Development, you will be responsible for designing and leading our global BDR strategy, programs, and team. You’ll oversee all BDR functions – from inbound qualification to outbound prospecting – while pioneering the development of the next-generation AI-powered outbound workflow. This role demands a blend of strategic thinking and operational execution, as you establish scalable processes, playbooks, and reporting mechanisms that deliver measurable results.

We seek a proven B2B sales development leader with a passion for building high-performing teams and a forward-thinking mindset to integrate AI, automation, and data into every stage of outbound engagement.

Key Responsibilities

• Global BDR Leadership: Own the global BDR function, ensuring both volume and quality of opportunities through effective inbound qualification and outbound prospecting.
• AI-Driven Outbound Innovation: Develop and implement a cutting-edge AI-driven outbound workflow, encompassing prospect identification, intent-based targeting, personalized messaging, sequencing, and comprehensive reporting.
• Strategic Partnership: Collaborate with marketing and sales leadership to identify and target optimal customer segments, leveraging AI insights to enhance targeting and drive conversions.
• Process & Enablement: Build robust frameworks, enablement programs, and processes that empower BDRs to adapt strategies based on real-time market signals and AI-driven intelligence.
• Forecasting & Performance: Develop accurate forecasting models aligning targets, team capacity, and expected outcomes.
• Team Management: Manage BDR capacity and productivity to ensure target achievement, providing transparent reporting and dashboards.
• Talent Development: Recruit, develop, and motivate BDRs to exceed goals through coaching, enablement, and structured career development opportunities.
• Onboarding & Training: Ensure seamless onboarding and ongoing development of BDR talent, in partnership with sales operations and product marketing.
• Technology Stack Optimization: Define the blueprint for data, processes, and technology (including Salesforce, Pardot, Outreach, ABM platforms, and emerging AI sales tech) to maximize efficiency and effectiveness.
• Opportunity Generation: Deliver high-quality and high-volume opportunities in collaboration with sales and marketing, closely monitoring key metrics such as win rate, average order value (AOV), and pipeline attainment.

What You’ll Bring

• Experience: Proven experience building, leading, and scaling BDR teams of 20+, preferably within SaaS companies.
• AI Expertise: Demonstrated ability to design AI-powered sales development workflows, including enrichment, lead scoring, personalization, sequencing, and reporting.
• Methodology & Process: Proven track record of developing methodologies, processes, and operational plans for successful inbound and outbound programs.
• Leadership Skills: Strong people leadership skills with a passion for recruiting, motivating, and coaching BDR teams to drive results and engagement.
• Strategic Vision: Ability to balance quick wins with a medium- and long-term blueprint for sustainable BDR effectiveness.
• Technical Proficiency: Deep knowledge of sales outreach workflows and the role of tools and platforms (including AI-enabled ones) for enablement, reporting, and productivity.
• Collaboration: Exceptional collaboration skills to partner across marketing, sales, and IT to drive measurable outcomes.

Compensation & Benefits

The salary range for this role is $180,000 – $250,000 USD, plus variable compensation. At Automattic, we are committed to attracting top talent, and pay will reflect your potential contribution and impact. This isn’t your typical work-from-home job; we are a fully-remote company with an open vacation policy.

Learn more about our compensation philosophy and explore our comprehensive benefits package on our Benefits Page.

About Automattic: Democratizing the Web for Everyone

Now in our 20th year, Automattic is the driving force behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, Beeper, and more. We are dedicated to making the web a better place for everyone.

We’re a distributed company with over 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Our diversity fuels our innovation, and we’re united by a singular mission: to democratize publishing, commerce, and messaging.

We believe in Open Source and are committed to diversity, equity, and inclusion.

Ready to Shape the Future of Enterprise Content?

If you’re a passionate and driven leader ready to make a significant impact, we encourage you to apply!

Learn more about How We Hire and What We Expect from Ourselves.