General Manager (Insurance Leads Marketplace)

Exciting Opportunity: Founding CEO – Insurance Leads Marketplace

Are you a dynamic and driven leader ready to build the #1 insurance leads marketplace? We are a leading U.S. lead generation company and are looking for an entrepreneurial-minded individual to take our new insurance vertical from inception to market dominance. This is your chance to shape a business from the ground up, own the P&L, and build a sustainable competitive advantage.

Why This Role is a Game-Changer:

• Transform the Insurance Lead Generation Landscape: Establish our proven model as the premier destination for high-quality insurance leads across Auto, Home, Life, and Health/Medicare.
• Orchestrate a High-Growth Ecosystem: Attract motivated consumers, onboard top-tier agencies and carriers, and optimize lead pricing and distribution for maximum efficiency.
• Drive Sustainable Growth and Profitability: Achieve exceptional unit economics (LTV/CAC), implement best-in-class QA & compliance processes, and cultivate a trusted customer experience in a highly regulated industry.
• Build and Inspire a High-Performing Team: Lead a small, elite team to scale rapidly while upholding the highest standards of quality and regulatory compliance.

Key Responsibilities & Areas of Ownership:

• P&L Management: Take full ownership of the Insurance vertical’s P&L, developing quarterly plans, forecasts, and managing the budget effectively.
• Go-to-Market Strategy: Define Ideal Customer Profiles (ICPs) for consumers, agencies, and brokers; develop compelling positioning for each line of business; execute geographic rollouts; and optimize channel mix across search, affiliates, partnerships, and paid social.
• Supply & Demand Generation: Recruit, onboard, and enable licensed agencies and brokers; implement churn prevention strategies; and design effective incentive programs.
• Lead Quality & Routing: Ensure compliant consent capture and verification, develop lead scoring models, implement geo/line matching, enable real-time lead dispatch (under 30 seconds), and establish clear refund/dispute policies.
• Compliance & Privacy: Implement strict TCPA compliance, ensure efficient DNC/opt-out handling (within 10 business days), and maintain comprehensive consent logs and audit trails.
• Performance Marketing: Execute daily experiments, conduct rigorous creative testing, establish accurate attribution, and optimize channel ROI.
• Product & Data: Collaborate with engineering and design teams on scoring models, fraud prevention mechanisms, and insightful dashboards; instrument full-funnel metrics.
• Operations: Develop scalable playbooks, implement robust QA processes, manage payments, and oversee vendor relationships with dialers/call centers, verification/consent technology providers, and establish clear SLAs.
• Team Building: Recruit top talent across growth, operations, and partnerships; foster a culture of ownership, clarity, and speed.

First 90/180 Days: Expected Outcomes

90 Days:

• Launch pilot programs in 3-4 states, onboarding 150+ licensed agencies/brokers with >85% QA pass rate.
• Implement lead routing with SLA < 30 seconds, refund rate < 3%, invalid rate < 1%, and capture verifiable consent on 100% of contacts.
• Achieve initial revenue milestones; demonstrate payback ≤ 6 months on at least one acquisition channel.

180 Days:

• Expand operations to 10-12 states; onboard 500+ active agencies/brokers; achieve CSAT/NPS > 60.
• Scale 2-3 profitable channels; launch higher-intent products (live transfers, appointments) with established QA benchmarks.
• Secure 2 strategic partnerships (associations, aggregators, data/verification providers).
• Establish a clear operating cadence: weekly KPIs, monthly P&L, quarterly roadmap.

Ideal Candidate Profile:

You’ll thrive in this role if you:

• Are an operator-builder who can make decisive choices with limited information and drive daily progress.
• Communicate clearly, think strategically about experimentation, and are passionate about customer outcomes and unit economics.
• Value ownership over consensus and excel in a fast-paced startup environment.
• Consider compliance a competitive advantage.

Essential Qualifications:

• 7-10+ years of experience in two-sided marketplaces or regulated lead generation/home & financial services, with direct P&L accountability.
• Proven track record of scaling businesses from zero to multi-state with strong retention and QA standards.
• Hands-on experience with performance marketing, funnel analytics, pricing/bidding strategies, and lead quality/routing optimization.
• Familiarity with TCPA/DNC requirements and consent verification workflows (or a strong willingness to learn quickly).
• Excellent written English skills and US-friendly time zones.

Bonus Points:

• Insurance domain knowledge (Auto, Home, Life, Health/Medicare).
• Experience with consent/verification tools and call center/dialer technology; live transfer/appointment products.
• Experience in partner sales (associations, aggregators, carriers).
• Fluency in Spanish.

What We Offer:

• Compensation: Competitive founder’s base salary + bonus + significant equity stake (tell us your compensation expectations).
• Work Environment: Remote-first culture with approximately 15-25% travel for market launches and partner events.
• Resources: Access to a proven multi-vertical playbook, dedicated budget, and the autonomy to drive rapid growth.
• Culture: A collaborative environment that values ownership, clarity, speed, and open communication.

Apply Today!

1. Submit your resume/LinkedIn profile.
2. Complete the Application Task: In 5-7 sentences, describe the fastest experiment you would run to sign 100 licensed agencies/brokers in 14 days (including channels, offer, QA, consent, and risk mitigation). A Loom video (2-3 minutes) is optional.

We are an equal-opportunity employer and encourage candidates from all backgrounds to apply. If you’re passionate about this opportunity but don’t meet every listed qualification, we encourage you to submit your application!