General Manager (Roofing Leads Marketplace)

Confidential Opportunity: Founding CEO – Revolutionizing the Roofing Leads Marketplace

Our client, a leading U.S. lead-generation company renowned for its high-volume success across multiple verticals, is seeking a visionary and driven General Manager (Founding CEO) to build the #1 roofing leads marketplace in the nation. This is a rare opportunity to take a business from the ground up (0→1→N), own the P&L, and aggressively capture market share within the rapidly growing roofing industry. If you’re a proven operator with a passion for building two-sided marketplaces, we want to hear from you.

Why This Role Matters

As the Founding CEO, you will be instrumental in transforming a successful cross-vertical strategy into the definitive source for high-intent roofing leads across the United States. Your responsibilities will include:

• Orchestrating the Liquidity Flywheel: Attracting high-quality homeowners seeking roofing services while onboarding and retaining top-tier roofing contractors.
• Driving Sustainable Growth: Converting growth into strong unit economics (exceptional LTV/CAC), implementing best-in-class quality assurance, and establishing brand trust in a fragmented market.
• Building a High-Performing Team: Hiring and leading a small, elite team to scale the business rapidly while maintaining an exceptional customer experience.

What You’ll Lead & Own

You’ll have full autonomy and responsibility for all aspects of the roofing leads marketplace, including:

• P&L Management: Comprehensive ownership of the Roofing business P&L, including quarterly planning, forecasting, and budget management.
• Go-to-Market Strategy: Defining Ideal Customer Profiles (ICPs) for both homeowners and contractors, developing clear positioning and pricing strategies, and managing a multi-channel marketing mix (search, affiliates, partnerships, paid social).
• Supply & Demand Liquidity: Executing contractor acquisition strategies, managing onboarding processes, establishing Service Level Agreements (SLAs), minimizing churn, and implementing incentive programs.
• Lead Quality & Routing: Implementing robust lead verification, scoring, and geo-targeting processes, ensuring real-time lead dispatch (under 30 seconds), and developing clear refund/dispute policies.
• Performance Marketing: Conducting daily experimentation, creative testing, ROI tracking, and accurate attribution analysis.
• Product & Data Collaboration: Partnering with engineering and design teams to develop scoring models, implement anti-fraud measures, create insightful dashboards, and instrument end-to-end metrics tracking.
• Operational Excellence: Developing operational playbooks, ensuring quality assurance, maintaining compliance, managing payments, and overseeing vendor relationships (dialers/call centers, data providers).
• Team Leadership: Recruiting A-players across growth, operations, and partnerships, fostering a culture of ownership, accountability, and speed.

Your First 90 / 180 Days – Key Outcomes

90 Days:

• Launch pilot programs in 3 states, acquiring 150+ active contractors with a KYC/QA pass rate exceeding 80%.
• Establish a routing system with an SLA of under 30 seconds, a refund rate below 3%, and a fraud rate below 1%.
• Achieve the first revenue milestone and demonstrate an LTV/CAC ratio enabling payback in ≤ 6 months on core channels.

180 Days:

• Expand operations to 10-12 states, engaging 500+ active contractors with a Customer Satisfaction Score (CSAT)/Net Promoter Score (NPS) exceeding 60.
• Scale 2-3 profitable channels and introduce dynamic pricing and higher-intent products (appointments, live-transfers).
• Secure 2 strategic partnerships with key stakeholders (manufacturers/associations/affiliates).
• Establish a clear operating cadence, including weekly KPI reviews, monthly P&L reporting, and quarterly roadmap planning.

You’ll Thrive Here If…

• You are an entrepreneurial operator-builder who thrives in ambiguous 0→1 environments and excels at making data-driven decisions even with incomplete information.
• You communicate clearly, embrace experimentation, and are committed to rapid execution.
• You are passionately focused on customer outcomes and optimizing unit economics.
• You prioritize ownership and accountability over consensus and perform at your best in a fast-paced startup environment.

Must-Haves

• 7-10+ years of experience in two-sided marketplaces or home services (lead-gen, gig economy, local services) with direct P&L responsibility.
• Proven track record of scaling a program from initial launch to multi-state operations while maintaining strong retention and quality assurance.
• Hands-on experience with performance marketing, funnel analytics, pricing strategies, and operational playbooks.
• Demonstrated ability to lead small, senior teams, including recruiting, goal-setting, and coaching.
• Availability within US-friendly time zones and excellent written English communication skills.

Nice-to-Haves

• Roofing or home improvement industry knowledge.
• Experience with lead verification/anti-fraud solutions, call-center/dialer technologies (e.g., routing, QA), and appointment-based products.
• Experience in partner sales, channel deals, and collaborations with associations/manufacturers.
• Proficiency in Spanish.

What We Offer

• Compensation: A competitive founding base salary, bonus potential, and significant equity stake (let us know what motivates you).
• Remote-First Flexibility: Work remotely with approximately 15-25% travel for market launches and partner events.
• Proven Playbook: Leverage a successful multi-vertical strategy with dedicated resources and the autonomy to execute rapidly.
• Exceptional Culture: Join a culture that champions ownership, clarity, speed, and candor.

How to Apply (2 Steps)

• Submit your resume or LinkedIn profile.
• Complete the mandatory application step: In 5-7 sentences, describe the fastest experiment you would run to sign 100 qualified roofing contractors within 14 days, detailing your proposed channels, offer, QA process, and risk mitigation strategies. A Loom video (2-3 minutes) is optional. We carefully review every application and provide a response.

We are committed to building a diverse and inclusive team. If you are excited about this opportunity but don’t meet every single requirement, we encourage you to apply. You might be the perfect fit!

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