Head of Email Marketing

Join IMPACT BRANDS as Head of Email Marketing – Shape the Future of Wellness!

IMPACT BRANDS, a dynamic leader in the health and wellness industry, is seeking a passionate and experienced Head of Email Marketing to drive engagement and impact millions of lives. We’ve grown from a team of 5 to over 400, expanding into a thriving family of brands including PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, and Nature’s Blast. If you’re ready to make a difference and thrive in a remote-first culture that values innovation, energy, and open-mindedness, we encourage you to apply!

Why IMPACT BRANDS?

We’re not just building brands; we’re building careers. We prioritize your growth, offering opportunities to advance from entry-level to leadership positions, regardless of your location. We’ve already touched the lives of 3 million people worldwide, and we’re just getting started. As Head of Email Marketing, you’ll be instrumental in expanding our reach and impact.

Your Treats (aka Awesome Perks!)

• Remote Work: Work from anywhere in the world! We empower you to choose your ideal workspace.
• Home Office Budget: Receive an allowance to create a comfortable and productive home office, with the option of a MacBook or Windows workstation.
• Health and Wellness Budget: We care about your well-being! Invest in your health with our support.
• Generous Time Off: Enjoy 25+ days of paid vacation to recharge and relax.
• Volunteering Opportunities: Dedicate 2 paid days annually to personal growth and community impact.
• Professional Development: Access online training resources to enhance your skills.
• Career Advancement: We recognize and reward exceptional performance, offering clear pathways for career growth.
• Achievement Bonus: Share in our success with an annual bonus based on company performance.
• Product Perks: Enjoy exclusive access to our premium health and wellness products.
• Flatwork Culture: Have a real impact on the company’s direction from day one.
• Team Spirit: Participate in regular team-building activities and engaging online events.
• And Much More! From a Welcome Package to ongoing surprises, we’re always looking for ways to show our appreciation.

What You’ll Do (Bits of Your Job):

• Develop and execute a comprehensive email, SMS, and direct mail marketing strategy.
• Design engaging email campaigns to enhance customer engagement and drive conversions.
• Manage end-to-end email marketing campaigns from concept to execution and analysis.
• Oversee the creation and optimization of email automations, customer journeys, and loyalty programs.
• Analyze campaign performance metrics and customer data to identify areas for improvement and optimize ROI.
• Implement effective segmentation strategies to target specific customer groups with personalized messaging.
• Lead and mentor the email marketing team, fostering a collaborative and innovative environment.
• Stay abreast of industry best practices and emerging trends in email marketing.
• Manage stakeholder relationships and collaborate effectively with other departments.
• Contribute to other marketing initiatives as needed.

What You’ll Bring (Key Expectations):

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in email marketing with a track record of leading and developing high-performing teams.
• Proficiency with popular email marketing platforms (e.g., Ontraport, Mailchimp, HubSpot).
• Solid understanding of HTML/CSS for email template creation and customization.
• Experience with data analytics and reporting tools (e.g., Google Analytics).
• Knowledge of email inboxing and email deliverability best practices.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Excellent communication, interpersonal, and presentation skills.
• Strong project management and organizational abilities.

Compensation

The salary for this position starts from 2000 €/month net. We believe in fair compensation and are open to discussing a different salary based on your unique skills, experience, and qualifications.