Head of Marketing Communications Imaging International

Exciting Opportunity: Head of Marketing Communications – Imaging (International)

GE HealthCare is seeking a dynamic and experienced leader to join us as the Head of Marketing Communications (Marcom) for our International Imaging division. This is a unique opportunity to lead a talented team and drive impactful marketing strategies that shape the future of healthcare.

This position is a maternity cover, spanning from September 2025 to April 2026 (approximately 7 months). We are open to considering candidates seeking a fixed-term contract with GE HealthCare or an interim assignment. This remote-based role can be located anywhere within Europe, offering flexibility and work-life balance.

As the Head of Marcom, you will spearhead the International Imaging Modality Marcom team, guiding the development and execution of strategic imaging content and marketing campaign plans. Your leadership will be pivotal in aligning with the International Segment and Zone business requirements.

Your Impact:

In this role, you will be instrumental in:

• Leading and Mentoring: Guiding the International Imaging Modality Marcom team, fostering continuous professional development and skill enhancement.
• Strategic Development: Crafting innovative Imaging Marcom strategies to elevate brand visibility, increase awareness, drive demand generation, and cultivate customer loyalty throughout the entire customer lifecycle.
• Campaign Excellence: Meticulously planning, executing, and overseeing Imaging Marcom campaigns across diverse channels, ensuring alignment with business objectives and budgetary constraints.
• Content Amplification: Maximizing the impact of Imaging content by strategically sharing it with Channel Partners across various Zones and platforms.
• Content Optimization: Ensuring a seamless and efficient flow of Imaging content across the International region for Channel Partners, optimizing its reach and effectiveness.
• Adaptable Content Creation: Developing versatile content modules that can be readily repurposed across different platforms and formats, ensuring consistency and efficiency in messaging.
• Streamlined Workflow: Optimizing the content creation, approval, and distribution processes to enhance efficiency and reduce time-to-market for key initiatives.
• ROI and Business Outcome Tracking: Diligently monitoring and evaluating the effectiveness of Imaging marketing campaigns, leveraging analytics to make data-driven decisions and optimize performance.
• Embracing AI Innovation:
  • AI-Driven Content Creation: Leveraging generative AI tools to produce high-quality content at scale, accelerating production times and reducing costs.
  • Ethical AI Application: Ensuring AI-generated content adheres to ethical standards, maintains brand integrity, and complies with industry regulations.
  • Continuous Learning: Stay updated on AI advancements to effectively integrate new technologies into the content supply chain.

Qualifications & Requirements:

We are looking for a candidate with the following skills and experience:

• Leadership: Demonstrated ability to inspire and guide team members to achieve their best, fostering a positive and collaborative work environment.
• Strategic Thinking: Proven ability to develop and implement comprehensive Marcom plans that align seamlessly with overarching business objectives.
• Creativity: A knack for innovative thinking to create engaging and impactful marketing campaigns, with the ability to foster AI adoption within the team.
• Project Management: Exceptional organizational skills to effectively manage multiple projects, deadlines, and teams simultaneously.
• Analytical Skills: Proficiency in analyzing data and metrics to measure campaign performance and make informed, data-driven decisions.
• Marcom Expertise: Extensive Marcom experience with a compelling portfolio showcasing successful marketing content strategy development, campaign creation, and implementation.
• Brand Management: A deep understanding of brand positioning and the ability to maintain brand consistency across all Imaging Marcom endeavors.
• Collaboration: Adept at working effectively with cross-functional teams, including modalities, zones, and central Marketing departments.
• Adaptability: Flexibility to adapt to evolving market conditions and embrace emerging marketing trends.
• Budget Management: Strong skills in managing marketing budgets and optimizing spending to achieve maximum ROI.
• Communication: Fluent in English, with excellent written and verbal communication skills.

Desired Characteristics:

• Strategic Mindset with proven experience
• Strong problem-solving skills and sound judgment in decision-making based on business, market, and customer trends.
• Proficiency in data analysis, reporting, and business intelligence.
• Excellent team and project management abilities.
• Flexibility, adaptability to changing priorities, and the capacity to handle multiple tasks efficiently.

About GE HealthCare

GE HealthCare is a leading global medical technology and digital solutions innovator with over a century of experience in the healthcare industry. Our dedicated team of around 50,000 employees worldwide is committed to enabling clinicians to make faster, more informed decisions through our intelligent devices, data analytics, applications, and services, all powered by our Edison intelligence platform. We are at the heart of an ecosystem driving precision health, digitizing healthcare, enhancing productivity, and improving outcomes for patients, providers, health systems, and researchers globally.

We offer a comprehensive total rewards package designed to unlock your ambition and provide the support and flexibility you need to transform your ideas into world-changing realities. You’ll find competitive salary and benefits, as well as ample career opportunities within a culture that values care, collaboration, and support.

GE HealthCare is an Equal Opportunity Employer where inclusion truly matters. We make employment decisions without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other characteristic protected by law.

Join us at GE HealthCare as we work together to create a world where healthcare has no limits.

Additional Information

Relocation Assistance Provided: No