Marketing Director

Are you ready to lead the marketing engine for a company transforming healthcare revenue cycles and patient access? At maxRTE, we’re not just finding insurance; we’re creating pathways to care and financial ease for millions. We’re seeking a dynamic Director of Marketing to spearhead our growth strategy and amplify our impact in the healthcare software space.

About maxRTE

At maxRTE, we’re driven by a mission to ease the financial burden for patients and healthcare providers. With a significant number of Americans struggling with medical bills, our innovative insurance discovery software helps hospitals and clinics find unknown coverage for 15-20% of self-pay patients across various plans (commercial, Medicare, Medicaid, Tricare, Worker’s Comp, Cobra). We seamlessly integrate with EHRs and offer a secure, web-based portal, making a real difference for patients and providers alike.

The Opportunity: Lead Our Growth Story

This is a pivotal leadership role where you will own the strategic vision and execution of maxRTE’s marketing efforts. You’ll be instrumental in driving significant growth, expanding our market presence, and fueling demand for our cutting-edge solutions. If you thrive in a fast-paced, high-impact environment and are passionate about building, testing, and scaling marketing initiatives from the ground up, this is your chance to make a profound impact.

What You’ll Do

Key Responsibilities:

• Shape & Execute Strategy: Design, develop, and execute a comprehensive, data-driven marketing strategy specifically focused on demand generation, lead acquisition, and accelerating growth in the healthcare tech market.
• Drive Digital Excellence: Lead all aspects of our digital marketing presence, including SEO (leveraging AI insights), SEM, social media marketing, email marketing, and nurturing campaigns, with a clear objective of generating high-quality SQLs (Sales Qualified Leads).
• Build Compelling Content: Define and oversee a robust content strategy aimed at educating our target audience and driving lead conversion. This includes developing engaging and informative assets like blog posts, whitepapers, webinars, and customer case studies.
• Optimize Revenue Operations: Partner closely with our Sales team on revenue operations. You’ll leverage marketing automation and technology (potentially including AI tools) to optimize campaign execution, streamline workflows, and develop effective sequences within our CRM.
• Launch & Innovate: Take the lead on launching new products and features to the market, coordinating seamlessly with product, sales, and other cross-functional teams to ensure successful adoption and impact.
• Manage Resources: Effectively manage the marketing budget, ensuring resources are allocated strategically to maximize ROI and deliver against key performance indicators, particularly SQL volume and efficiency.

What You’ll Bring

Qualifications:

• Minimum of 5+ years of progressive marketing leadership experience, with a significant portion in the healthcare software or B2B SaaS industry.
• A proven track record of successfully designing and executing marketing strategies that directly resulted in significant demand generation and delivered measurable SQLs.
• Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively to various stakeholders.
• Demonstrated proficiency with modern digital marketing tools, platforms, and analytics, with an understanding of tracking, reporting, and optimization.
• A creative, strategic, and analytical thinker who excels at problem-solving and identifying new growth opportunities.
• A strong results-driven mindset with a relentless focus on achieving measurable outcomes and demonstrating marketing’s impact on revenue.
• Experience utilizing Hubspot (CRM, Marketing Hub, Sales Hub) is a significant advantage.

Why Join maxRTE?

We are deeply invested in the success and well-being of every team member. We offer a supportive environment committed to training, mentoring, and accelerating your career. Our benefits package reflects this commitment:

• Comprehensive Well-being: Robust health, dental, and vision insurance, plus life insurance coverage.
• Rewarding Compensation: Competitive salary structure complemented by performance-based bonuses.
• Flexibility & Support: Stipends and comprehensive support for our fully remote workforce.
• Culture & Connection: Engaging team bonding activities and exciting 2x annual company off-site events.
• Work-Life Harmony: Generous unlimited paid time off policy.
• Shared Success: Opportunity for equity compensation after 6 months of dedicated tenure.

Where You’ll Work

This is a fully remote position. We are a distributed team operating across the U.S., allowing you the flexibility to work from your preferred location within the United States.

Equal Opportunity Employer

maxRTE is an equal opportunity employer and is dedicated to creating a supportive and diverse workplace. We believe in having the best available talent in every role and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.

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