Principal Growth Product Manager

Join Huckleberry: Shape the Future of Family Well-being as a Principal Growth Product Manager

At Huckleberry, we’re on a mission to create life-changing products that bring health, happiness, and a touch of magic to families worldwide. Our 4.9-star rated app, powered by Data, AI, and Behavioural Science, is already loved by millions. If you’re a passionate and experienced Growth Product Manager eager to make a real impact, we invite you to join our rapidly growing team.

About the Role:

As a Principal Growth Product Manager, you’ll be the driving force behind our growth initiatives, owning the strategy and execution across our mobile apps and website. You’ll collaborate closely with Research, Design, Engineering, Data, and Marketing teams to unlock key levers that accelerate user acquisition, engagement, retention, and monetization. Your deep understanding of user segments and needs will enable you to launch both short-term wins and long-term strategic initiatives, scaling Huckleberry’s business while staying true to our mission.

What You’ll Do:

• Own the Growth Roadmap: Define and lead a clear roadmap focused on improving activation, engagement, and monetization across our web and app platforms.
• Drive Experimentation: Rapidly ideate, build, and run A/B tests to optimize conversion rates, retention, and revenue. Collaborate with analytics to size opportunities and measure impact.
• Champion Customer Value: Balance growth goals with a user-centric approach, ensuring that KPI improvements reflect genuine value delivered to families.
• Scale Successful Initiatives: Identify high-potential opportunities across the customer journey and leverage rapid experimentation to scale impactful initiatives.
• Tell the Growth Story: Regularly report on growth KPIs, test outcomes, and roadmap progress to stakeholders and company leadership.
• Systematize Growth: Build a scalable growth engine by establishing best practices, instrumentation frameworks, and a culture of continuous experimentation.
• Think Beyond the Core Product: Pursue creative growth opportunities outside the core product experience, such as partnerships, campaigns, or new go-to-market strategies.

What You’ll Bring:

• 7+ years of experience in Growth Product Management, ideally within mobile and/or subscription-based businesses.
• Strong analytical and quantitative skills, with the ability to use data and metrics to understand user needs and influence product strategy.
• A proven track record of delivering measurable results through A/B testing, conversion rate optimization, and iterative product improvements.
• Experience empowering and motivating cross-functional teams to deliver high-quality, delightful experiences.
• Creative, outside-the-box thinking with deep analytical rigor to uncover new growth opportunities.
• Excellent oral and written communication skills, adaptable to both technical and non-technical audiences.
• Experience with user testing, A/B and multivariate testing, and data analysis.
• The ability to thrive in a startup or high-ambiguity environment.
• (Bonus) Prior experience with user behavior-oriented or habit-forming apps.

Join Our Inclusive Team

Huckleberry Labs is an equal-opportunity employer committed to diversity and inclusion. We hire based on qualifications, merit, and business needs.

Location Note: We are currently hiring full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.