Senior Creative Strategist

Unleash Your Creative Genius: Senior Creative Strategist in Performance Marketing

Are you a creative visionary who lives and breathes performance data? Do you have a knack for crafting compelling ad strategies that not only capture attention but also drive measurable results? If you’re ready to lead creative strategy for top-tier brands within a dynamic, tech-enabled growth environment, we want to talk to you.

About Power Digital: Powering Relentless Growth

We are a leading tech-enabled growth firm operating at the cutting edge of marketing, consulting, and data intelligence. Our mission is simple yet powerful: to ignite revenue and brand recognition for leading and emerging companies worldwide by powering the relentless pursuit of growth. We redefine what’s possible through a team of growth-obsessed experts who demand innovation, results, and operate with integrity, autonomy, and grit.

At our core, we are a people-first organization. We deeply value diversity in backgrounds and experiences, believing that our vibrant people and culture are the fundamental keys to our success. Our vision is bold – to be recognized globally as the most valued and respected private growth marketing firm, celebrated for our scalable brand, culture, and services.

As a full-service firm, our expertise spans across SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on driving tangible value for our clients by accelerating revenue growth and enhancing brand recognition.

Our proprietary technology, nova, sets us apart. This innovative platform analyzes businesses using first-party data, simplifying strategic investment planning, informing M&A diligence, and positioning marketers as essential strategic partners – delivering value in unprecedented ways.

Managing billions in media spend, our dynamic team of consultative marketers, creatives, analysts, and technologists constantly challenge traditional planning and measurement. We achieve this through meticulous testing and data science across every stage of the customer journey.

We embrace flexibility, supporting 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

The Opportunity: Lead Strategic Performance Creative

As a Senior Creative Strategist, you won’t just generate ideas – you’ll be the lead ideator, shaping the creative direction for our most strategic client accounts. This role is at the intersection of creativity, data, and performance. You will leverage a deep understanding of paid social creative best practices, client brands, performance goals, historical data, current e-commerce trends, and consumer behavior to develop advertising concepts that directly impact client growth.

You’ll be tasked with creating advertising that is built for performance, knowing how to react quickly to capitalize on success or pivot when results aren’t meeting targets. This means relentless testing with a clear intention: to move key performance metrics like CPA, CTR, and ROAS, while also driving brand awareness.

You are a self-starter, passionate about maximizing client success through insightful creative strategy. You’re eager to take the lead in developing creative concepts intentionally designed for clear testing, generating actionable insights that inform future campaigns. You’ve mastered presenting creative reporting through compelling storytelling, constantly implementing learnings to enhance results.

If creative deliveries aren’t meeting expectations or tests aren’t hitting goals, you approach troubleshooting with a relentless growth mindset, collaborating to find solutions and surpass targets.

Your Impact: Key Responsibilities

Leading Creative Strategy & Execution

• Lead the paid social creative strategy for a portfolio of 6-10 enterprise-level clients.
• Write strategic, consumer-centric, direct response copy and develop comprehensive messaging strategies.
• Manage creative requests and output with our production team using tools like Asana.
• Review video and image assets, providing clear, actionable feedback to editors.
• Lead productive internal creative team syncs and brainstorm sessions.
• Work closely with the client management team, serving as the primary creative strategy point of contact.
• Understand the scope of requested edits, reshoots, and other deliverables, strategically managing timelines and expectations.
• Identify and encourage service expansion opportunities based on client needs and performance potential.
• Employ AI technologies to enhance and optimize creative processes.
• Utilize and leverage Power Digital’s nova ecosystem as it relates to your department’s goals.

Driving Performance with Data & Insights

• Use data insights combined with consumer and brand research to design high-performing creative assets.
• Continuously audit accounts to identify winning ads, present data analysis to clients, and dictate hypotheses and test strategy via monthly roadmaps.
• Research client brands, competitors, and industry trends, effectively implementing performance creative best practices by platform.
• Driven to iterate and ideate relentlessly towards stated performance goals.

Collaborating & Client Partnerships

• Collaborate closely with team members across various internal departments and roles (e.g., Paid Media, Client Management).
• Build strong rapport with clients to foster open discussion, understanding their product and goals intimately, and clearly explaining our processes.
• Push back constructively when necessary on matters of timeline, scope, feedback, and direction to ensure performance is driven by creative best practices.

What You’ll Bring: Qualifications & Skills

Essential Expertise

• Proven proficiency with Meta Ads Manager and/or similar performance data tools (e.g., TikTok Ads, YouTube Ads, Pinterest Ads).
• Technical skill in pulling and utilizing creative performance data to analyze trends, extract insights, and inform strategic creative roadmaps.
• A strong understanding of performance-driven creative best practices and the ability to effectively apply these insights to your work.
• Demonstrated ability to write effective ad copy, structure compelling scripts, and oversee execution with corresponding visuals.
• Exceptional communication and collaboration skills, enabling effective partnership with clients, production, and post-production teams to deliver optimal creative output.
• A track record of achieving strong campaign results for clients through strategic, high-performing creative.

How We Measure Success

Key Performance Indicators

Success in this role is tangible and directly tied to client satisfaction and growth:

• Achieving 5% or lower client churn rate within your portfolio.
• Successfully managing creative strategy for 6-10 enterprise-level clients.
• Effectively managing the creative impact on approximately $100k of monthly recurring revenue (MRR).

Why Join Power Digital? Investing in You

Joining Power Digital means becoming part of a company that truly invests in its people. We offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

• Competitive base salary complemented by commission opportunities tied to performance.
• Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.
• 401(k) plan with a generous 4% employer contribution matching from day one.
• Unlimited Time Off available from your first day.
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic endeavors.
• Fully flexible work environment: choose full-remote, in-office, or hybrid to best suit your needs.
• A one-time $100 USD Work From Home (WFH) stipend automatically included in your first paycheck.
• Employee Assistance Program (EAP) for confidential support.
• 12 observed United States national holidays plus 2 dedicated mental health recharge days per year.
• Unlimited opportunities for growth and leadership within our rapidly expanding firm.
• Ongoing employee development programs focused on both personal and professional growth (using frameworks like Hedgehog and Vital 5s).
• Quarterly awards, including prize money and recognition for outstanding performance.
• Opportunities to be actively involved in company DEI initiatives.

Our Commitment to Diversity & Inclusion

At Power Digital, our people and culture are the core of our success. This is why diversity in our team’s backgrounds and experiences is paramount. We are an Equal Opportunity Employer. Our employees are individuals with diverse strengths, experiences, and backgrounds, all striving to make a meaningful impact inside and outside the workplace. Diversity encompasses not only race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other facets of one’s identity. We believe that all of our employees’ points of view are essential to our success, and fostering an inclusive environment is everyone’s responsibility.

Important Fraud Warning

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These may be attempts to obtain private information or induce you to pay a fee for recruitment or training services. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings are posted exclusively on our official careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any communication purporting to be on behalf of Power Digital, please contact us directly at recruiting@powerdigital.com before taking any further action.

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