Senior Manager, Customer Lifecycle Marketing

About Samsara: Revolutionizing Physical Operations with IoT

Samsara (NYSE: IOT) is at the forefront of the Connected Operations™ Cloud, a groundbreaking platform that empowers organizations reliant on physical operations. By harnessing the power of Internet of Things (IoT) data, we provide actionable insights that dramatically improve efficiency, safety, and sustainability.

We’re transforming industries like agriculture, construction, field services, transportation, and manufacturing—the very backbone of our global economy, representing over 40% of the world’s GDP. Join us in digitally transforming these essential operations at scale.

At Samsara, you’ll be instrumental in shaping the future of physical operations. Our suite of innovative solutions includes Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As a recently public company, we offer the autonomy and support you need to make a significant impact and build a lasting legacy.

The Opportunity: Senior Manager, Customer Lifecycle Marketing

Are you passionate about crafting exceptional customer experiences and driving growth? Samsara is seeking a dynamic and strategic Senior Manager of Customer Lifecycle Marketing to lead the evolution of our global lifecycle programs. This is a remote position open to candidates residing in the US.

In this pivotal role, you’ll define how Samsara engages with its customers, from onboarding to renewal. You’ll develop personalized, data-driven experiences that empower customers to realize value, deepen product adoption, and grow alongside us. Your strategic vision will encompass automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results.

You’ll collaborate closely with senior stakeholders across Marketing, Customer Outcomes, Product, and Sales to ensure seamless strategic alignment and coordinated execution. This role offers a unique opportunity to scale successful initiatives, re-imagine areas for improvement, and introduce innovative, insight-led approaches that elevate the entire customer journey.

Success in this role requires strong strategic thinking, data fluency, a results-oriented mindset, and the ability to lead a team with clarity, focus, and a commitment to continuous improvement.

Why Join Samsara?

• Make a Real-World Impact: Your work will directly improve the safety, efficiency, and sustainability of industries that power our world.
• Own Your Career: Samsara fosters a culture of rapid career development and provides ample opportunities to experiment and master your craft in a hyper-growth environment.
• Be Energized by Our Vision: Join us in our ambitious mission to digitize large sectors of the global economy.
• Collaborate with the Best: You’ll be surrounded by a high-caliber team that will support and encourage you to reach your full potential.

What You’ll Do: Key Responsibilities

• Define and Evolve Global Strategy: Establish a strategic vision and roadmap for the entire post-sale customer journey, from onboarding to advocacy, aligned with business priorities.
• Operationalize Scalable Programs: Develop modular programs, content frameworks, and audience segmentation strategies that support diverse product lines and customer needs.
• Lead a High-Performing Team: Manage and mentor a global team responsible for delivering personalized lifecycle experiences at scale.
• Drive Continuous Testing and Optimization: Implement a rigorous test-and-learn approach across all lifecycle touchpoints.
• Establish Global Lifecycle Reporting: Build reporting frameworks to track health, campaign impact, and regional performance.
• Translate Customer Insights into Action: Leverage feedback loops to optimize journey design and proactively address customer needs.
• Champion Samsara’s Culture: Embody and promote our core values of Customer Success, Long-Term Thinking, Growth Mindset, Inclusivity, and Teamwork.

What You’ll Bring: Minimum Requirements

• 8+ years of experience in lifecycle marketing, retention, or growth marketing at a high-growth, global tech company.
• 2+ years of direct people management experience with a proven ability to drive cross-functional initiatives.
• Demonstrated success in defining and scaling end-to-end, data-driven lifecycle programs.
• Strategic and solutions-oriented leadership with the ability to mobilize teams.
• Proven cross-functional leadership and executive presence.
• Empathetic team leadership fostering high performance and collaboration.
• Hands-on experience with modern customer engagement tools like Iterable, Gainsight, Salesforce, Tableau, or Databricks.
• Bachelor’s degree from a 4-year institution.

Bonus Points: Ideal Candidate Attributes

• Deep expertise in leveraging modern marketing and customer engagement platforms for personalized lifecycle journeys.
• Exceptional ability to interpret behavioral data, derive insights, and translate them into actionable strategies.
• Experience managing structured testing workflows and iterating programs based on performance metrics.
• Ability to articulate customer journey strategies tied directly to business outcomes.
• Comfort with ambiguity, smart prioritization, and a bias for rapid execution.

Compensation & Benefits

The annual base salary range for this role is $119,840—$214,000 USD. Base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. Full-time employees receive a competitive total compensation package, including health benefits, remote and flexible working options, and a Samsara for Good charity fund. Learn more on our Benefits site.

Commitment to Diversity, Equity, and Inclusion

At Samsara, we celebrate diversity and are committed to creating an inclusive environment where everyone can thrive. We are an equal opportunity employer and do not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law.

If you require any reasonable accommodations throughout the recruiting process, please email accessibleinterviewing@samsara.com.