Senior Manager, Demand Generation & Integrated Campaigns

Senior Manager, Demand Generation & Integrated Campaigns

Location: US – Remote

About Worldly: Powering Sustainable Supply Chains

Worldly is leading the charge in supply chain sustainability. We’ve built the world’s most comprehensive impact intelligence platform, providing businesses with the real data they need to understand and improve their environmental, social, and governance (ESG) performance across complex global supply chains. Trusted by over 40,000 brands, retailers, and manufacturers worldwide, Worldly is the single source of truth enabling systemic transformation. We provide crucial insights into supplier performance, product impact, and compliance, helping companies accelerate business growth while making a tangible difference on a planetary level. As a proud public benefit corporation backed by mission-aligned investors, we’re building technology that matters, powered by a dedicated and diverse global team.

Your Opportunity: Lead Demand Generation at Worldly

We are searching for a dynamic and results-oriented Senior Manager, Demand Generation & Integrated Campaigns to significantly impact Worldly’s growth trajectory. Joining our expanding marketing team, you will be instrumental in driving qualified demand within the target consumer goods industry. This is a pivotal role where you will strategize, build, and execute targeted, high-impact marketing programs designed to fuel our sales pipeline and achieve ambitious revenue goals. You will be key in developing sophisticated Account-Based Marketing (ABM) strategies, working hand-in-hand with our Growth (Sales) team to engage key decision-makers within high-value accounts, creating meaningful connections that convert into business. If you’re a strategic thinker with a creative spark, a laser focus on performance, and a passion for sustainability, this is your chance to be a driving force in Worldly’s next exciting chapter.

Making an Impact: What You’ll Do

You will take ownership of Worldly’s ABM-led demand generation strategy, designing and executing programs specifically tailored to connect with high-value accounts and buying committees in the consumer goods sector. This involves developing compelling, integrated campaigns across various channels including paid media, organic efforts, email marketing, events, and content syndication, all with a clear focus on generating qualified pipeline.

Collaboration is key. You will partner deeply with our Sales and marketing leadership teams from day one to ensure tight alignment on our Ideal Customer Profile (ICP), account prioritization, outreach strategies, performance metrics, and necessary sales enablement tools. Your role will be critical in fostering a seamless marketing-to-sales handoff and feedback loop.

A data-first mindset will be essential. You will continuously monitor and optimize campaign performance at every stage of the buyer journey. This includes rigorous testing and refinement of messaging, targeting, and creative elements to drive superior conversion outcomes and maximize pipeline contribution.

You’ll work closely with the Content and Product Marketing teams to develop impactful assets, messaging, and narratives that resonate deeply with the real-world challenges faced by our target buyers. Your efforts will translate complex solutions into clear, compelling value propositions.

You will own and evolve our campaign workflows and reporting infrastructure, leveraging key MarTech platforms like HubSpot and ZoomInfo. Ensuring accurate attribution, lead quality, and measurable pipeline contribution will be core to your responsibilities, providing actionable insights for optimization and scale.

Regularly reporting on campaign performance and key insights to both marketing and sales leadership will be expected. You will provide clear, data-backed recommendations to inform strategic decisions, optimize performance, and scale our successful initiatives.

Who You Are: What You’ll Bring

You bring substantial experience in the B2B SaaS marketing landscape, with 6+ years overall and at least 3 years leading integrated demand generation efforts, including hands-on experience with ABM programs. Your track record demonstrates a proven ability to collaborate closely with Sales teams, jointly owning pipeline targets and consistently delivering high-quality leads that convert into revenue.

Your expertise in ABM tools and strategies is deep; you have successfully planned and executed 1:many, 1:few, and 1:1 programs and understand how to scale them efficiently. You are proficient with key MarTech platforms including HubSpot, LinkedIn Ads, Google Ads, and have experience with an ABM platform (ZoomInfo is a significant plus).

You possess strong analytical skills and a solid grasp of revenue-centric KPIs. You are confident managing pipeline metrics, analyzing conversion benchmarks, interpreting attribution reports, and forecasting the impact of your campaigns on business results. You are naturally curious, creative in your approach, and have a strong bias for action, consistently bringing new ideas and the drive to continuously improve performance.

As an excellent communicator, you can distill complex performance data into clear, actionable insights for cross-functional teams and senior leadership, fostering understanding and enabling data-driven decisions across the organization.

Investing in You: Benefits & Perks

At Worldly, we believe in supporting our team. We offer comprehensive benefits with significant company contributions (90% employee, 75% spouse/dependent premium covered). Plan for your future with a company-sponsored 401(k) including up to a 4% match, and share in our success through our Incentive Stock Option (ISO) program. We offer 100% Parental Paid Leave, unlimited PTO to encourage recharge and exploration, and observe 13 company holidays.

We are a remote-first company, providing flexibility while fostering connection. We combat ‘Zoom fatigue’ with Flex Fridays and encourage work-life balance with generous time off. Our culture prioritizes connection; join our culture committee, coffee chats, or various interest groups to build relationships across the globe. We also provide an office stipend to ensure you have the setup you need to thrive remotely.

Our Commitment to Equity & Inclusion

We are committed to building a team that reflects the diversity of the world we aim to serve. We believe that true innovation thrives when everyone has a seat at the table and the resources to excel. We actively cultivate a culturally and experientially diverse team, where empathy and respect are core to how we work and lead.

Compensation & Rewards

This role offers a competitive annual base salary ranging from $140,000 – $160,000 USD, commensurate with experience. In addition, you will be eligible for a 10% annual bonus and participation in our Equity Stock (ISO) Option Program, ensuring you share in Worldly’s success.

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