Social Media Marketing Specialist

Join Expedock: Shaping the Future of Global Logistics

At Expedock, we’re revolutionizing the global shipping and supply chain industry through the power of artificial intelligence and advanced data processing. We partner with leading logistics companies worldwide, helping them streamline operations and unlock unprecedented levels of transparency.

Social Media Marketing Specialist: Amplify Our Client’s Voice in Freight Forwarding

We are seeking a dynamic and creative Social Media Marketing Specialist to manage and elevate the social media presence of one of our valued freight forwarding clients. This is a fantastic opportunity to directly impact their brand positioning, drive client acquisition, and establish them as a thought leader in the industry. If you thrive on turning complex topics into engaging content and have a passion for the world of logistics, this role is for you!

Your Mission: Connect, Engage, and Convert

As our Social Media Marketing Specialist, you will be responsible for:

• Strategic Social Media Planning: Developing a comprehensive social media strategy perfectly aligned with the freight company’s brand identity and sales objectives.
• Content Calendar Creation: Building a robust content calendar focused on client acquisition, demonstrating thought leadership, and building brand trust.
• Channel Identification: Determining the optimal social media channels (LinkedIn, Facebook, Instagram, Twitter/X, and relevant industry groups) to reach the target audience.

Crafting Compelling Content & Engaging the Community

Key responsibilities include:

• Content Creation & Execution: Producing and publishing engaging social content, including industry updates, service highlights, impactful case studies, compelling client testimonials, informative infographics, and captivating videos.
• Simplifying Complexities: Translating intricate freight forwarding expertise (e.g., customs clearance, import/export compliance, shipment tracking) into easily digestible and appealing posts for potential clients.
• Storytelling: Crafting compelling narratives to showcase the company’s successes, highlight client wins, and emphasize the reliability of their services.
• Engagement & Community Management: Actively engaging with followers, prospective clients, and industry influencers online, monitoring mentions, promptly responding to comments and inquiries, and participating in relevant logistics-related conversations, LinkedIn groups, and communities to enhance brand visibility.

Analytics & Optimization

You’ll also be responsible for:

• Performance Tracking: Monitoring social media performance across all platforms, tracking key metrics such as impressions, engagement, reach, and conversions.
• Reporting: Providing insightful monthly reports to both the client’s leadership and Expedock, outlining campaign performance and key takeaways.
• Optimization: Continuously optimizing posting schedules, content formats, and messaging based on data-driven insights to maximize campaign effectiveness.

What You’ll Bring to the Table

We’re looking for someone with:

• A Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of proven social media marketing experience (B2B experience is a significant plus).
• A strong understanding of the freight forwarding, logistics, or supply chain industry (highly desirable).
• Proficiency in social media management and analytics tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
• Exceptional copywriting and visual storytelling skills, with the ability to create engaging and informative content.
• Excellent organizational skills and the ability to effectively manage multiple content streams simultaneously.