Sr. Growth Marketing Manager

About Splice: Empowering Music Creators

At Splice, we’re more than just a platform; we’re a creative ecosystem built for people who make music. We empower digital music creators with an industry-leading catalog of sounds and samples, an expanding AI stack, and a rent-to-own marketplace of DAWs and plugins. We seamlessly integrate into any music production workflow, helping producers of all levels – from chart-toppers to students and DIY creators – bring their musical visions to life.

Our DISCO values – Direct, Inclusive, Splice Together, Creator Centric, and Optimistic – guide our collaboration and commitment to each other and our community. We embrace remote work and encourage regular communication and connection across our teams in the US and the UK.

Join Our Team: Sr. Growth Marketing Manager, Paid Media (Remote)

Are you a passionate and data-driven marketer with a love for music? Splice is seeking a Sr. Growth Marketing Manager, Paid Media to lead and scale our paid social acquisition efforts. In this fully remote role, you’ll be instrumental in driving growth and connecting with the vibrant community of music creators who rely on Splice.

The Opportunity: Drive Growth Through Innovative Paid Social Strategies

As our Sr. Growth Marketing Manager, you’ll be responsible for building and executing full-funnel campaigns across key platforms like Meta, TikTok, YouTube, and emerging channels. You’ll collaborate closely with creative, brand, content, and product marketing teams to ensure campaigns are not only brand-aligned and audience-appropriate but also performance-optimized through data-driven insights from both paid and organic channels.

What You’ll Do: Key Responsibilities

• Work with our agency partners to own and manage Splice’s paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit.
• Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives.
• Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets.
• Collaborate on paid search strategy (Google Ads, YouTube Search) and manage testing frameworks for both SEM and paid social.
• Analyze campaign data to identify trends, uncover insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV).
• Test and scale new paid social platforms and audience segments based on performance.
• Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth.
• Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy
• Work with analytics and BI partners to build dashboards and improve attribution.

What You Bring to the Table: Qualifications

• 5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup.
• Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels.
• Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling.
• Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships.
• Strong analytical skills; ability to interpret data and turn insights into actionable recommendations.
• Creative thinking with experience in briefing, testing, and optimizing performance ad creatives.
• Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio.
• Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling.

Bonus Points: Nice-to-Haves

• Design and video experience to guide ad-first creative.
• Experience working with Google Tag Manager.
• Data tooling exposure in platforms such as Segment and BigQuery.
• Passion for music and/or music technology is a big plus!

Why Splice? Our Benefits

At Splice, we invest in our people. We offer a comprehensive benefits package designed to support your well-being and professional growth:

• Compensation & Equity: Competitive pay with annual reviews and equity opportunities. The national pay range for this role is $118,893 – $148,616. Individual compensation will be commensurate with the candidate’s experience.
• Time Off: Unlimited PTO to recharge and thrive.
• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
• Retirement Savings: 401(k) plan with immediate vesting and company match.
• Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
• Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
• Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
• Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.

Splice is an Equal Opportunity Employer and values diversity. We encourage all qualified individuals to apply.