VP of Data Product Management

Shape the Future of Contextual Intelligence: VP, Data Product Management at Channel Factory

Join Channel Factory, a leader in intelligent marketing solutions, and drive our data-driven product strategy to new heights. We sit at the exciting intersection of marketing and suitability, empowering the world’s top brands and agencies to connect with the right audience in the right context across the largest video libraries and emerging channels.

About Channel Factory

Channel Factory is an award-winning, high-growth marketing technology company recognized for transforming video ad operations, particularly on YouTube and expanding platforms. Founded in 2010, we’ve become a trusted partner for over three hundred Fortune 500 companies, providing scalable, brand-safe, and contextually aligned advertising software and services. Our success is built on leveraging the deepest proprietary data pool in the market to deliver highly customized, contextually aware, and dynamically optimized campaigns that yield industry-leading performance.

The Opportunity: VP, Data Product Management

We are seeking a visionary and hands-on VP of Data Product Management to lead and scale our core data products. This is a highly visible and impactful role where you will own the strategy for contextual intelligence, AI enablement, and cross-platform optimization. If you have deep experience in data, advertising, and AI product development within a high-growth environment, this role offers the chance to make a significant impact reporting directly to our Chief Product Officer.

What You’ll Do: Key Responsibilities

Define the Data Product Vision

Lead the north-star strategy for acquiring, classifying, enriching, and productizing content data across diverse taxonomies and signals (GARM/IAB, sentiment, DE&I, sustainability, forecast pricing, etc.). Collaborate closely with engineering, data science, marketing, and sales to forge long-term product differentiation.

Drive Product Innovation

Own the roadmap for dashboards, APIs, and outcome-based solutions that transform raw classification data into actionable insights for clients. Continuously enhance product usability and performance for both internal and external users.

Champion Data Quality & Governance

Establish and rigorously monitor key metrics (accuracy, bias, latency, coverage) to measure model health and ensure client satisfaction. Build essential feedback loops with customers and measurement partners, delivering regular reports on data quality and performance benchmarking.

Enable Cross-Platform Growth

Ensure the scalability and robustness of our data platform across key ecosystems including YouTube, Meta, TikTok, CTV, and emerging channels.

Pioneer AI-Powered Solutions

Partner with our Tech teams to provide the essential contextual data elements required for delivering next-generation tools like agent-based media optimization, auto-briefing systems, and GenAI-driven creative recommendations.

Cultivate and Lead a High-Performing Team

Mentor and grow a talented team of product managers, fostering a culture centered on experimentation, ownership, and user-centric design. Serve as a cross-functional leader and advocate for data and AI initiatives across the organization.

Accelerate Revenue Growth

Work hand-in-hand with our Commercial and Marketing teams to package, position, and launch data products that directly drive revenue. Translate model and feature advancements into compelling ROI narratives for customers and internal stakeholders.

Who You Are: Requirements

You are an accomplished leader with:

• 10+ years in product management, with a strong focus on data, AI/ML, or contextual advertising.
• Proven track record leading end-to-end product development from concept to commercialization in a high-growth tech or ad tech environment.
• Deep understanding of major digital advertising platforms (YouTube, Meta, TikTok, DSPs, CTV).
• Familiarity with content classification, taxonomies, AI models, and data APIs.
• Exceptional executive-level communication skills and the ability to influence stakeholders across all levels.
• Experience building, managing, and scaling product teams in fast-paced settings.
• Flexibility to travel for meetings and company events as needed.

Why Join Us: Benefits

• Work at a leading startup in a high-demand industry alongside experts transforming video ad operations.
• Competitive salary package.
• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance).
• Cell phone and Wi-Fi reimbursement.
• Gym Stipend.
• Valued work-life flexibility, emphasizing contributions and results.

Our Culture

Channel Factory thrives on a strong startup culture that prioritizes diversity, collaboration, and tangible results. We balance critical thinking and analysis with a bias towards execution and pragmatic problem-solving. We value intellectual curiosity and expect a high level of contribution from everyone on the team. Headquartered in the United States, Channel Factory boasts a global presence with offices in over 20 cities and countries.

Commitment to Diversity & Inclusion

Channel Factory is a proud equal opportunity employer. We are deeply committed to building a diverse and inclusive workplace where everyone feels welcome and can contribute their best. We do not discriminate based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic. Our hiring decisions are based purely on qualifications, merit, and business needs. We actively support employee resource groups focused on promoting inclusion and diversity.

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